Advertising by Industry
The report below shows a dynamic comparison between current and prior year spending by industry. The report shows values by media type and the percentage change between the current and the year before. Use it to understand shifts in media preferences, benchmark ad-spending against industry trends, and optimize multi-channel strategies. Media owners can use the report to adjust pricing, tailor sales pitches, and identify high-demand media types for future growth. Overall, the report enables both groups to allocate resources effectively and stay informed.
For Agencies
Agencies can compare their client’s ad spend to the industry average, helping clients understand if they’re under- or over-investing in specific media channels. This allows agencies to recommend budget adjustments that align with industry norms or take advantage of emerging opportunities. Identify trends in media spending by industry(e.g., a surge in online advertising for telecoms), to make informed decisions about where to allocate their budgets.
For Media Owners
Use the data to craft targeted Sales pitches, identify Prospects and adjust Sales Team efforts towards certain industries. Use it to monitor seasonality and spending trends by industry. For instance, a certain industry may be allocating more on one media, and less on another.