Advert Monitoring Services
Ad-Reporting
Ideal for Brands, agencies or media owners, our ad monitoring service provides a comprehensive view of the advertising market across a range of metrics. Reporting on the biggest advertisers, analysis by industry, New campaigns, Media analysis and a lot more other metrics.
Adverts Monitoring
Track and analyze competitors' ad campaigns across all media. Understand which ads perform best in terms of impressions and which topics or keywords are most commonly targeted.
New Adverts Notifications
Receive notifications when competitors launch new ad campaigns, change messaging, or increase spending. You will be able to see the actual adverts, you will know in which media they are being aired, and you will also know the amounts spent on each campaign. You will really stay up-to-date with all of your competitors’ advertising activities.
Advert Bank
Our adverts bank contains thousands of adverts from all media, including TV, Radio, Press, Outdoor and Online advertising. You can search by customer, by product, by product category, by media and by date, to view actual adverts. Our adverts bank contains adverts from 2007 onwards.
Reporting for Media
If you are a media owner you can use our media dedicated portal to look at reports especially designed for media owners, such as new advertisers, analysis by media, media comparisons, seasonal analysis to spot trends, growing and transitioning markets and a series of other metrics.
Reporting for Agencies
Agencies can use our portal to retrieve advertising expenditure for every competitor in the market. They can also use the portal to track their own media spent, for media planning, budget comparison, trend analysis and client acquisition.
First time Advertisers
This report shows all advertisers who appeared in the media for the first time. It could be a first time advertiser in a specific media or a first time advertiser in all or any media. This report alerts you to new entrants in the market, new corporate partnerships, and changes in ownership or distributorship.
Advert Bank
Our online advert bank contains thousands of adverts from all media types, including TV, Radio, Outdoor, Press and Online Advertising. You can search by Product, Company name, Product category, or industry Sector, and you can view, download or share any advert or group of adverts.
Competition Monitoring
Our data can help you see where your brand or your company stands compared to the competition in terms of advertising. You will be able to quickly see who has the biggest voice in the media, which media they are using to promote their brand, and which products they are focusing on.
FAQ
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How is the data collected?We monitor advertising Expenditure for TV, Radio, Press, Outdoor and online Advertising. We use different methods to collect data for each media type. For TV and Radio we use audio and video matching software to track and analyse adverts. For outdoor we manually track advertising by visiting actual sites and taking pictures of the adverts. We then compile the data and feed it into our systems for analysis. To track adverts in local websites we use crawlers which routinely visit the clients we monitor to see what adverts are aired. For press we use software which identifies and matches adverts. For Google ads and Social media we use each site's API to collect data which we then annotate and feed into our systems for analysis.
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Do you keep records of the actual adverts?Yes we do have record of every advert aired. Our clients can access the copy of any advert in any media via our online portal. There is also an Advert Bank portal that can be used to retrieve any advert.
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What if i need something which is not on the portal.We handle plenty of custom requests from our clients. Whatever you can think of, we can analyze.
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How is the data organised?Each advert is annotated with the following information. Customer name, Product name, Sector, Category, Local Distributor Name, International Company name and the advertising agency which handles the specific brand advertised. This means that our users can search for and analyse adverts, by any of the above mentioned fields.
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Can you monitor a campaign?Yes we can monitor campaigns and issue verification reports. For TV and radio you will be able to see the exact time and date each advert has aired.
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Can i share the reports i generate on the Portal with my clients?Yes we do have an option which enables you to share any report to anyone, regardless if they have access to our portal or not.
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Media Analysis
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Google Ads Monitoring
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Lead Generation
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Advert Bank
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First time Advertisers
Reporting
Google ads format type
This report analyses google ads format types. You can see which ads they are running, where they are being shown, and how often they are displayed, giving you a clear picture of their market focus and promotional tactics.