Data, made simple!
01
50,000
TV adverts annotaded and analyzed every month.
02
200,000
Number of Radio Adverts Processed every month.
03
3 million
Adverts Processed every year
04
15+ Years
of tracking and organizing adverts on TV, Radio, Press, Outdoor and Online Advertising
CommRadar
The journey started back in 2007, when we started monitoring Press adverts for a client. Back then, press advertising was a primary media with thousands of adverts appearing in Papers and Magazines every week. In 2008 we started monitoring outdoor Advertising and then we kept adding media till today. Today we monitor and analyse adverts across all channels, providing clients with a very comprehensive view of the advertising landscape.
In a nutshell, here is a brief describtion which explains how our data is used to provide our clients an edge. One of the main uses of our data is for Competitor analysis. This helps our clients understand their clients' market position, optimize campaign strategies, and enhance client relationships. By analyzing competitors' advertising expenditures, creative strategies, and media channels, agencies can identify market gaps and opportunities, allowing them to position their clients more effectively. Monitoring successful competitor campaigns provides valuable insights, helping agencies refine their strategies, adopt best practices, and create innovative campaigns that resonate with target audiences. Furthermore, detailed data on competitor spending and ad performance strengthens client pitches and retention efforts.
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