Digital Advertising in Cyprus was estimated for the first time when Google and the Social Media Sites allowed access to the number of impressions for each advert, which enabled us to run a series of analyses to estimate the net amount of euros spent on Digital Advertising in Cyprus in 2023. Google made google ad data available for all adverts appearing after March of 2023. Around the same time, all social media sites started making impression data available, making it possible for us to estimate the total market value of actual paid advertising in Cyprus for the first time. Below is a quick snapshot of the entire advertising market in Cyprus, for 2023. The total net value of advertising in Cyprus in 2023 was around 107 million euros.
There are around 300 million impressions of Google advertising per month in Cyprus.
The total number of impressions generated by advertisers over a certain time period is one of the most important pieces of data that we can analyze. This measure can be used to calculate advertising expenditure, giving businesses and advertisers a thorough grasp of the money spent on Google AdWords advertising. Calculating the overall advertising spend on Google advertisements is made possible by applying an average cost per thousand impressions (CPM) rate.
Top Google Advertisers.
The identification of the leading advertisers in any European country is an additional rather very interesting piece of information. By analyzing the number of impressions and advertiser names, advertisers and companies can gain insight into the competitive landscape, identifying key players competing for audience attention. We can take this a step further and compare impressions by advertiser within a specific industry. By comparing competitors in a specific industry, advertisers are able to make strategic decisions based on this information. It is significant that usually a rather small number of advertisers command the largest share of impressions, and at the same time, a rather very large number of advertisers compete with each other for visibility, with much less impressions, but more refined strategies.
Top Categories.
Food and Groceries typically make up around 20% of impressions globally. Industries such as automobiles and financial services follow with lower but also significant shares of advertising exposure. By categorizing ads based on their topic or content, advertisers and companies can identify the most viewed product or service categories. This insight provides valuable market insights, revealing consumer preferences and trends shaping the local digital landscape. In addition, depending on the season or the country we can see the types of products with the largest share in the expenditure.
Comments