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Top Advertisers all Media Comparison Report.jpg

Top Advertisers all Media

The report below shows a dynamic comparison between current and prior year spending, this report on advertising expenditures gives a detailed picture of how different advertisers divide their budgets across various media types. You can spot new prospects, modify tactics, and obtain important insights regarding changes in media investment by examining the changes in spending by media type, for each advertiser. This report is a resource for maximising advertising efforts and making well-informed, data-driven decisions, whether it is identifying new prospects, figuring out where major advertisers are concentrating their spending, or comparing performance to peers in the industry.

For Agencies

Use this report to see which brands are investing in which channels and how these allocations are shifting from month to month. Significant growth in spending by specific advertisers on channels like Web or Outdoor, can signal where future investments should be focused. This reporting can also help you offer highly customized media recommendations to your clients

For Media Owners

When you know which advertisers are investing in specific media types, you can create targeted sales pitches to attract these advertisers. You could also identify advertisers with a lower investment in your media type and create compelling proposals to increase that investment. If you notice that your competitors in Outdoor or Radio for instance, are losing advertiser spend, you can use that opportunity to attract those advertisers by focusing on the advantages of your media offerings.

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